![]() "Jack Daniel's is naturally sweet," he said. Jack Daniel's isn't just a whiskey: it's a belt buckle, a t-shirt a lifestyle statement. I asked about the pressure of making new whiskies for a fan base as committed as any in the entire spirits world. To wit, he said the two new whiskeys are being issued in square bottles of the exact design used by Jack Daniel in 1897, the first time Daniel bottled a whiskey in glass. But he says he is also interested in the brand's history, and in reviving as much of it as he can. 7 made each year maintain a consistent flavor. His main task is to make sure the 16 million cases of Old No. He moved away to get a chemistry degree and spent nine years in Brown-Forman's research-and-development division in Louisville ("It's not a big city but it's a lot bigger than Lynchburg," he said) before moving home and taking on the top role in August 2020. Fletcher is a Lynchburg native whose grandfather was master distiller. I had lunch with Jack Daniel's Master Distiller Chris Fletcher, and we tasted the new whiskeys and talked about them. Both are bottled in bond and issued at 100 proof. Part of the appeal is their affordable price in an era when American whiskeys regularly exceed $100, you should be able to get either of these for less than $40. These are not limited-production releases I asked what country they are expected to be available in and a brand rep said: "All of them." Related stories: The Lynchburg, Tennessee-based global whiskey giant is releasing two new expressions this year that are meant for worldwide mass consumption. ![]() If you like Jack Daniel's, you are sure to like its new bonded whiskey, as it tastes like Old No. ![]() Flavors of caramel and vanilla are complemented by notes of chocolate-covered nuts and berries, with a subtle sherry finish.© Brown Forman | The new additions to the range are both bottled at 100 proof. The distillery’s tasting notes say: “The Special Release American Single Malt Whiskey has an aroma of soft oak, fruit and cocoa. I have not had a chance to sample it yet, but since this is big news in the world of whiskey, I wanted to share it with you all as soon as possible, and based on my experience with previous Jack Daniels annual special releases, and my passion for sherry aged spirits, I have high hopes. ![]() We’ve never crafted a whiskey like this in Lynchburg and can’t wait to share it with our friends.” “The combination of maturing in oak barrels and finishing in sherry casks produces incredible complexity and provides a full-bodied and sophisticated whiskey experience. “Our Special Release series highlights our ongoing innovations and exceptional whiskeys from the Jack Daniel Distillery, and I’m excited to share this expression as our team set out to craft an American Single Malt that’s uniquely Jack Daniel’s,” said Chris Fletcher, Jack Daniel’s Master Distiller (via press release). ![]()
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